Westlake High School Students Earn 1st Place in 2022 Georgia DECA Competition
Westlake High School marketing teacher and Distributive Education Clubs of America (DECA]) advisor Brian Biggers cannot contain his excitement about his students. Ayeman Suleman, Ava Stacker and Layla Turner make up the student team that created a DECA award-winning marketing campaign to create excitement for Six Flags Over Georgia.
In a competition that started with 40 teams, Biggers' team was the last one standing. They were the only Fulton County school that participated. Specifically, they won first place in the 2022 DECA Fall Rally with the campaign, 'Six Minutes to Sell Six Flags'. They had only four weeks to create the winning plan.
Westlake Principal Jarvis Adams said, "We are super proud of DECA and the direction they're headed."
For the competition, the students created a 'Six Minutes to Sell Six Flags' marketing plan that included thematic drinks and events that could help increase park attendance and reignite excitement about the theme park. The Westlake team focused on adding southern cultural aspects to the campaign to draw in park goers, including peach-flavored drinks, games, and a Six Flags-sponsored scholarship.
Senior Ayeman Suleman was confident before the award announcement. "Don't go in thinking you're going to win, go in thinking you already have," he said.
"DECA prepares students for successful careers in marketing, advertising, finance and business management," Biggers said. "This win means so much. These kids worked really hard."
Turner and Stacker, both freshmen, started working in the DECA program when Biggers was an instructor at Sandtown Middle School. Biggers' Sandtown students won 16 DECA awards.
The winning team's ideas will be presented to the Six Flags Over Georgia marketing team. There are two more DECA competitions coming up in 2022, one online and another in-person. Biggers and his students are eager and ready to flex their award-winning marketing muscles.
Westlake DECA Winners: Ayman Suleman (12th grade), Layla Turner (9th grade), Ava Stacker (9th grade).